Unleash Your Unfollowable Life

Be uncomplacent, unherdish, unfluffy, unstuffy, uncertain, and unapologetically you.

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Put the fun in discomfort.


Fuel yourself with a sense of adventure.

Take pleasure from improving, learning, and evolving.

Make uncertainty and complacency your sparring partners.

Unleash what you’re really made of.

Connect with other weirdos like me.

Let’s pump our lives up into their extraordinary potential.

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“The Pump” is a private group where we personal development enthusiasts push ourselves to expand our abilities, strengthen our habits, and do exciting things.

It’s like being a member a gym for training not just your physical fitness but all areas of your life.

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Hi! I’m Chris

I’m a Canadian/dad/husband/pretiree/writer/athlete/investor who’s obsessed with “winning” at life on my own terms.

Here on The Zag, I share my best discoveries.

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It’s free, unpredictable, and fun.