Better Than 100%
I care a lot less about my kids getting straight As in school than that they cultivate what nobody else can do.
You Gotta Be Obviously Awesome
Two steps almost nobody completes. 1) Know what makes you different. 2) Position yourself in a package that makes it obvious.
The $95k Question from Your 95-Year-Old Self
What would your 95-year-old self bribe you $95k to do? I built a system to answer that but failed to help anyone else stick with their own.
“I Don’t Want to Optimize My Life” Is a Trap
When you say you don’t want to optimize your life, you’re still optimizing—you’re just outsourcing it to a much worse long-term optimizer.
Your ‘Good Enough’ Life: Intention or Inertia?
My cousin said she didn't need ARC because her life was good enough, so I escalated it to the Board of Humanity.
I Tried to Build a Better CliftonStrengths. Here’s What Happened
A client challenged me to outdo his team's previous big-time corporate assessment with my ARC approach. Here's what happened.
Personal Strategic Positioning: Don’t Be Dull
Stop trying to be everything to everyone. Learn why defining your DON'Ts creates sharper positioning than listing your DOs.
I Was Wrong About Extrinsic Motivation: Bribes Work
A billionaire's $1,000 bribe taught his daughter—and me—that rewards aren't dirty fuel. They're a marketing budget for identity change.
How Personal User Manuals Make My Wife Annoy Me Less
When my wife annoyed me yet again, I resorted to using our personal user manuals to patch together with a solution that works for both of us.
Forget Master Plans, Follow Stepping Stones
Extraordinary lives aren't built on perfect plans but by hopping into uncertainty one intentional stepping stone at a time.
Brainwash Yourself Into Living a Better Story
Your life story will likely be unfulfilling unless you consciously craft an inspiring and exciting one with some proactive self-brainwashing.