I have a hypothesis:
The problem with following your passion isn’t the passion part. It’s the package.
You’re working within a generic label (writer, coach, consultant) without understanding the unique, underlying source that makes you passionate about it in the first place.
I just realized I’ve been doing this for a decade. Here’s what I finally figured out, delivered in 12 slides instead of my usual 2,000-word posts.
The format is part of the experiment. Let’s see if it proves or disproves my hypothesis.















Society sands people smooth. I call it conformity waste.
The Zag is my running investigation into reversing it: decoding what makes you different and putting it to work. I publish what I find every 2 to 3 weeks. Zero spam.


