

You Gotta Be Obviously Awesome
Two steps almost nobody completes. 1) Know what makes you different. 2) Position yourself in a package that makes it obvious.


I Tried to Build a Better CliftonStrengths. Here’s What Happened
A client challenged me to outdo his team's previous big-time corporate assessment with my ARC approach. Here's what happened.


Personal Strategic Positioning: Don’t Be Dull
Stop trying to be everything to everyone. Learn why defining your DON'Ts creates sharper positioning than listing your DOs.


Your Purpose Is Not for Hanging Laundry (Plug It In)
How extraordinary things start happening when you finally figure out how to plug your purpose into real life.


A Call to End Conformity Waste With Human Uniqueness Engineering
Society wastes trillions in potential. This is a call for Human Uniqueness Engineering to systematically unleash our true contributions and fulfillment.


How to Be Useful: Easy to Do, Hard to Accept
The most surefire way to be useful and lead a fulfilling life is one you probably already know but don't want to prioritize.


Life is Not a Competition, But You Can Still Win
Life is not a competition but you can still win at it if you follow these eight strategies.

