Life Is Like a Bag of Avocados
You can never be sure when the time is ripe.

But when in doubt, it’s better to take action than do nothing.

Because if your action turns out to be a mistake…

…as long as you didn’t act thoughtlessly…

…the consequences are unlikely to be as bad as you fear.

Because you’ll come up with self-justifying excuses.

Because you’ll find a way to make the most of the situation.

And, often, you can afford to try again.

But if you do nothing…

You may miss your window and be stuck with a rotten feeling, wondering what might have been.

Plus, the more you act, the better your judgment.

And the more avocados you’ll ultimately enjoy—with fewer rotten regrets.

So go find an avocado that might be ripe and slice it.
My Super Rotten (Non-)Move
For a real-life lesson about this that cost me hundreds of thousands of avocados, watch my new video:
Thought Starters
- 🪂 Less default, more do-fault: “It should be the default that the status quo is a bad thing; instead of justifying why something should be done, the burden of proof should rest on those who believe things should remain the same.” – Ben Thompson
- 🤷♂️ Be satisfice-actory. “Satisfice” is one of my favorite words. It’s a mash-up of satisfy and suffice and means to go with the minimum satisfactory decision rather than overcomplicate and overthink things in pursuit of perfection.
- 🧷 Play it unsafe? “I didn’t want to be in the business of playing it safe. I wanted to be in the business of creating possibilities for greatness.” – Bob Iger
- 🙃 Flip it. If you were doing [whatever you’re vacillating about] already, how likely would you go back to your current status quo?

Free Wake-Up Call
Take the 20-question "Comfort Zone Assessment" to find out in just 3.5 minutes:
Where are you complacent?
Which area of your life most needs a push?
How to get started?
It's gimmicky and unscientific, but also quick, fun, and revealing.
PS: Surprise personalized accountability challenge afterward.

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